After more than seven decades caring for the orthopaedic needs of our community, Orthopaedic Associates of New Orleans is getting a fresh look
Having been a pillar of orthopaedic healthcare in this region since 1949, Orthopaedic Associates of New Orleans (OANO) is stepping into the future with a bold brand update. With deep roots in the community and a legacy of care, the practice’s revitalized logo pays homage to its history while embracing a modern spirit that mirrors the vibrancy and forward movement of New Orleans itself.
“Just as our interlocking letters suggest, our refreshed branding is a reflection of our pledge to stand united with our patients and our community,” says Lance Estrada, MD, an OANO expert board certified in both sports medicine and orthopaedic surgery. “Through collaboration and innovation, we are advancing orthopaedic care for the betterment of the region we call home.”
Honoring Legacy, Embracing Progress
The iconic interlocking letters, a hallmark of the practice, remain central to the new logo. They symbolize the practice’s unity with patients, standing arm in arm for stronger, quicker recoveries. This emblematic connection also extends to the New Orleans community, signifying Orthopaedic Associates’ commitment to a healthier region.
Green, a color synonymous with the practice and the region, now radiates with renewed energy, mirroring the enduring growth and vitality of OANO. The modern font choice amplifies clarity and strength, reflecting the precision and expertise embodied in the practice and its highly trained physicians.
A Future Aligned with Our Community
More than just a visual update, this brand refresh is a testament to Orthopaedic Associates’ unwavering commitment. Just as New Orleans overcomes challenges, the practice evolves to provide innovative care. The branding embodies unity and progress, underscoring the practice’s role in fostering a healthier community.
The physicians of Orthopaedic Associates of New Orleans stands shoulder to shoulder with its patients for stronger, quicker recoveries—and with the region for a healthier, more active future. The group’s brand refresh exemplifies its evolution, growth, and a steadfast dedication to the community’s well-being.